How’s your focus?

What’s that? Were you talking to me?

I have a new digital camera. It zooms out so I can capture a great photo just by pushing a button. However, I have to learn to wait until the camera adjusts its focus before pushing that button. These days, those are two very difficult things to command – patience and focus.

It’s easy to understand how your attention can wander with so much going on in the world today. When you are running a business, it’s even more challenging to stay on track.

Distractions are everywhere. You may feel like your attention must be everywhere at once also. As a business person, though, you have to train your mind to focus on what is truly important.

An article in Entrepreneur lists three tips for training your brain to stay focus. Yes, there are only three tips. Because, well, short attention span ….

Do the creative work first. Most people do the mundane, simple things on the “to do” list first just to get them out of the way. At that point, though, you’ve likely drained your energy and your attention span. Use whatever focus you do have to take care of the more challenging – and more rewarding – activities first.

Allocate your time deliberately. One expert believes people are truly focused for an average of only six hours per week. Use that time wisely.

Train your brain like a muscle. Eliminate distractions and actively concentrate on the task or conversation at hand. Granted, this can be the most difficult step in the process. Try it for just five minutes the first time and then build up. Stop trying to multitask. It really doesn’t work.

My fourth tip: Focus on the words you use, whether in a conversation or in writing. It’s easy to randomly say things that can come across as meaningless or worse. It’s more difficult, but more rewarding, to know that you’ve truly conveyed a message that makes a difference.

Words have power. Choose yours wisely.


Related articles

Keep clam and proofread

**Bonus points if you see what I did there.** Words are more virtual now, which means a lot more of our words appear in print. Kind of ironic, right? That also means that typos, word misuse, or other “issues” are seen and recorded digitally for all of time. (You didn’t really think you could delete […]

Learn More


Positive communications, customer service, and business relationships are all developed from a base of respect. Think about it. If you don?t respect your clients, potential customers, vendors, or fellow business people, how will that affect your own business growth? How do you show respect in your business relationships? Do you follow these guidelines? Respond to […]

Learn More

Let’s go farther!

Writing workshop participants often ask for help with clarifying the differences between words that are very similar and often confused. Two of those words are further and farther. Let’s take a look and determine whether we are going for the distance or need to discuss it a little more. Okay, so those were clues. Farther […]

Learn More