Humans behind the screens – and the masks

The headlines are disturbing.

Owner closes Massachusetts ice cream shop rather than serve rude customers

Security guard shot and killed after telling customer to put on mask

Park ranger pushed into lake after telling crowd to social distance

Somewhere along the line, we have forgotten that these are all humans. For weeks, we saw other people mostly on screen or online. Now when we do see others face to face, they are (hopefully) behind masks.

Before the coronavirus crisis hit, we were already losing our ability to see other people as humans as we spent most of our time communicating with them virtually. Have we now become completely desensitized to the human connection?

Seriously, it’s ice cream. Has the virus taken such a toll on our ability to see others as real humans that we have taken to berating teenagers working in an ice cream shop?

Someone once said the pandemic has enhanced qualities that were already innate in people. If they were good people and always sought to help others before the virus, they are going out of their way to be kind to others now. If they were not so much then, they are even more not so much now.

Using words for good has to be more than just a nice phrase. Behind the screen, behind the mask, we are all still human. We need that human connection.

Now that everything is “no contact,” let’s make an extra effort to focus on the good words. Respect and empathy go a long way toward reconnecting. Whether it’s a video chat, a text message, or a conversation behind masks, take a deep breath and remember that your words do have power.

Use that power for good. We will get through this – as humans.



Now that you are communicating more often via email and video chats, do you need help with your words? Let’s talk!

Related articles


Positive communications, customer service, and business relationships are all developed from a base of respect. Think about it. If you don?t respect your clients, potential customers, vendors, or fellow business people, how will that affect your own business growth? How do you show respect in your business relationships? Do you follow these guidelines? Respond to […]

Learn More

Stop striving!

There are a lot of weak words in the English language. Sometimes they are good for softening bad news or for being subtle. However, some are just … well … weak. “Just” is actually one of those weak words, of course. The word “just” minimizes the importance of the rest of the message. Starting a […]

Learn More

Need a word ….

Communication is such a big word. Literally, it is a very long word to try to fit into emails, social media, promotional material, and even a newsletter about words. There must be a better word. Communication also covers a very wide spectrum. A communications degree could mean anything, from journalism to public relations to broadcast […]

Learn More