What are you striving to become?

If you are striving, is that actually a good thing? Wouldn?t it sound better to simply say you are doing?

For example, ?We are striving to be the best in customer care? makes it seem like you?re trying really hard, but you?re just not quite there yet. Doesn?t it sound better to say ?We provide the highest quality customer care??

Striving is one of those meaningless, filler words. We like to use extra words like that even though they?re really not necessary and can sometimes backfire on us. Striving, if it has any meaning for the reader at all, gives off a negative image.

Sometimes we feel as though we have to ease into our words. How often do you read (or write), ?I would like to tell you ??? Those are all words that can be deleted completely, leaving the meaning much stronger. Just come out and say what you have to say!

Deleting words is painful. We work so hard to put as many words as possible on a web page, in marketing materials, or in an email, that we don?t want to give up any of them. However, deleting meaningless words will give your message more meaning.

It is a sad fact that, in the 21st century business world, we are all too busy to read every word. We want to see only the words that carry significant impact all by themselves, without the crutches of modifiers.

Mark Twain said, ?Writing is easy. All you have to do is cross out the wrong words.?

To make your business writing stronger, all you have to do is delete the meaningless words – and the potentially harmful words.

Stop striving. Just do.

 

 

Related articles

Can cell phone courtesy morph into human communications?

You there, with the cell phone in your hand, you know who you are. You?re probably even reading this on that electronic device. Just so you know, July is Cell Phone Courtesy Month. Finish reading this, of course, but then show some courtesy and put it down!   Go find a real human and have […]

Learn More

Why do we care about empathy?

Empathy in the workplace … the human communication connection Empathy has become a kind of new workplace buzzword, even though it certainly has been in existence for a very long time. Empathy is not sympathy. When a team member empathizes with a customer, it simply means that person can understand what the customer needs, perhaps […]

Learn More

Is your team electronically addicted?

Is your team addicted to their phones?   Technology is amazing. It enables us to communicate across towns, across states, across the world … across the table.   What? Across the table? Yes, just like teens sitting next to each other on the couch, grown business people are often glued to their cell phones when […]

Learn More

Leave a Reply

Your email address will not be published. Required fields are marked *