What are you striving to become?

If you are striving, is that actually a good thing? Wouldn?t it sound better to simply say you are doing?

For example, ?We are striving to be the best in customer care? makes it seem like you?re trying really hard, but you?re just not quite there yet. Doesn?t it sound better to say ?We provide the highest quality customer care??

Striving is one of those meaningless, filler words. We like to use extra words like that even though they?re really not necessary and can sometimes backfire on us. Striving, if it has any meaning for the reader at all, gives off a negative image.

Sometimes we feel as though we have to ease into our words. How often do you read (or write), ?I would like to tell you ??? Those are all words that can be deleted completely, leaving the meaning much stronger. Just come out and say what you have to say!

Deleting words is painful. We work so hard to put as many words as possible on a web page, in marketing materials, or in an email, that we don?t want to give up any of them. However, deleting meaningless words will give your message more meaning.

It is a sad fact that, in the 21st century business world, we are all too busy to read every word. We want to see only the words that carry significant impact all by themselves, without the crutches of modifiers.

Mark Twain said, ?Writing is easy. All you have to do is cross out the wrong words.?

To make your business writing stronger, all you have to do is delete the meaningless words – and the potentially harmful words.

Stop striving. Just do.

 

 

Related articles

Are you using your words for good?

“Sticks and stones may break my bones, but words will never hurt me.” When we were children, we attempted to deflect the words of bullies (or just other insecure children), by reciting this chant. The message was, of course, that we could tolerate name-calling or verbal taunts, as long as there was no physical violence. […]

Learn More

Try PATY for customer retention

True story: Went through the drive-through of a fast food restaurant. (Isn?t that how these stories always start?) While waiting at the window for my food ? after getting a very pleasant greeting of ?$9.71? (and literally no other words) from the restaurant?s employee ? I noticed a sign on his side of the window. […]

Learn More

This Friday or next? It’s all in the interpretation!

Let’s get together next Friday and work on the project. This Friday? Right, next Friday. Which Friday? Ugh. The Friday that’s coming up. Ok. That’s this Friday. Sound familiar? Do you sometimes feel you’re going around in circles when you’re trying to get someone else to understand you? Although your language may be the same, […]

Learn More

Leave a Reply

Your email address will not be published. Required fields are marked *