Author: Pat Fontana

Pivoting and shifting and other new words for the times

We’ve all learned some new words this past year. Zoom has become a synonym for a meeting. Businesses have faced the need to pivot, to shift their business model. We’re all learning that we have to mask up before seeing other people. This is how language evolves. When you think back about different times in […]

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Empathy in words and deeds

Tis the season to think about others. We are more inclined during the holidays to think about those less fortunate. We give toys to kids who may not get anything else for Christmas. We feed families who are struggling to put a decent dinner on the table. We may even volunteer a few hours to […]

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Whoosh!

And here we are, a week into October. Where did the summer go? Where did the year go? Did you hear the whoosh? Whoosh is a fun sound. It’s also an onomatopoeia – a word that sounds like what it’s intended to mean. These words can often help us communicate an idea with clarity. (Isn’t that […]

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Reconnecting after a crisis

No, the current crisis is not over. Actually, there are several current crises and none of them is over. Another soapbox for another day. For now, let’s be optimistic and plan for what you will do after the crisis passes – any crisis. Many businesses have crisis communication plans that guide them through the midst […]

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Promises, promises

Respect is the cornerstone of REAL Communications. When you show respect, the empathy, attention, and listening follow naturally. How do you show respect? And, as many people ask, how do you earn respect? One very effective way of showing – and earning – respect – is to be consistent and honest in your message. If […]

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How’s your focus?

What’s that? Were you talking to me? I have a new digital camera. It zooms out so I can capture a great photo just by pushing a button. However, I have to learn to wait until the camera adjusts its focus before pushing that button. These days, those are two very difficult things to command […]

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The toothpaste story

Words are like toothpaste. Once out, they can never be squeezed back into the tube. That’s actually pretty much the whole story. Watch your words. Once they’re out, they’re out forever. Even if you think you’ve deleted them off social media, someone still has them, still remembers them. Even when you realize you’ve said the […]

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The times they are a changin’

One child, one teacher, one book, and one pen can change the world. (Malala Yousafzai) Ok, so it’s not news that just about everything in our lives has changed over the past few months. The way we conduct business has changed. The way we interact with other people has definitely changed. The need to communicate […]

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Deep breaths, respect, and empathy

Respect is literally the first step in REAL communications, so desperately needed right now. In 2015, Inc magazine published 99 simple ways to gain respect, which you’ll see by the first step is intricately connected to being able to show respect to others. I’ll spare you the entire list (you can read it here), but the […]

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Keep clam and proofread

**Bonus points if you see what I did there.** Words are more virtual now, which means a lot more of our words appear in print. Kind of ironic, right? That also means that typos, word misuse, or other “issues” are seen and recorded digitally for all of time. (You didn’t really think you could delete […]

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