Blogging, content, and growing your business

Why is content important for your business? What makes a good blog post? How did the word “blog” come about and become so popular?

You might be surprised to learn that blogging, in its original form, actually dates back to 1994. That’s long before social media and probably long before many people even had anything resembling a computer. The term “blog” came about several years later, originating as the phrase “web log.”

Given how we like to shorten and combine words and phrases, the journal-type post that was used to share information online was shortened to “weblog,” a word coined by Jorn Barger in 1997.

In 1999, the term was shortened even more, to what we now know as a “blog,” by Peter Morholz, who went on to head up design at Groupon and OpenTable.

Today, the blog on your website provides content that helps you generate traffic to market your business, as you provide information for your customers and reinforce your brand as an expert in your field. Simple, right?

The word “content” has become popular in recent years to essentially mean those words on your site that engage your readers and attract the attention of search engines. The secret is to know the balance between trying to get “hits” from your keywords, keeping your content updated regularly (but not too frequently), and providing the type of information that makes a difference to the people reading your blog.

Content is not necessarily king but it certainly is critical for growing your business.

Need help with your content? Let’s talk!