What can?t be read can hurt your business. Social media posts, articles, marketing pieces, anything that reflects your business, must be written in a way that makes it readable.
What does that mean? It means that the words should flow easily. It means there should be no typos or grammatical errors. Most importantly, it means that the words should reflect the professionalism of your business.
Regardless of the type of business you have, you want to make a good impression. Wording your material in a professional manner does not mean it has to be stiff or use ?college? words. Your writing can be informal or conversational, but it still needs to be written correctly and in a way that makes people want to read it.
Too many social media posts are written like text messages sent between friends. If you?re on a personal site, that?s perfectly fine. If you?re in a business group, your goal should be to impress others with what you know – and how well you state it in written form.
Take the time to read and re-read your material. If you?re unsure about how well it reads, get someone else?s opinion. If you?re really unsure about how to put it together, get someone with that skill set to write it for you.
Your business communication can help or hurt your business. Make sure all of your written material can be read ? before you post it!