Upcoming Workshops

Strengthening Customer Connections for a Successful Business

Developing insights into your customers can make a difference in the success of your business. Satisfied, happy customers are essential to growing your business. But customers aren’t always transparent or vocal about their perceptions. How do you find out?

Likewise, communicating effectively with those customers can set you and your business apart. Your customers want to be heard. They want you and your team members to listen to them, to respond to them, and to communicate with them as humans. In an increasingly digital age, we often forget that our customers are all humans.

Marketing and communications professionals Nancy MacCreery and Pat Fontana share the secrets to strengthening your customer connections in this interactive, engaging workshop designed to help you build a successful business.

Business owners and entrepreneurs should attend this free workshop to learn more about the importance of understanding your customers’ perceptions and ways to create a process to measure them as well as useful communication tools for reaching out – and listening – to customers. Your success depends on happy, satisfied customers!


Strengthening Customer Connections for a Successful Business

Wednesday, April 17

Center for Innovation and Entrepreneurship
803G S. College Rd., Wilmington

Bring your own lunch – beverages and dessert provided

Registration is required



Nancy MacCreery is the Principal Consultant and founder of Broad Reach Marketing Services, LLC. Broad Reach develops practical, effective marketing solutions that help local businesses attract, engage and retain customers.

Pat Fontana is a business writer and communications trainer, with a background in corporate training and community college instruction. Her business, WordsWorking, focuses on improving workplace communications, concentrating on the fundamentals of human interactions.